Indiana Fever guard Sophie Cunningham has added another major brand partnership to her growing endorsement portfolio, signing a deal with coconut water company Once Upon a Coconut.
The partnership comes as Cunningham continues to build her profile both on and off the basketball court. Under the agreement, she will appear in national advertising, retail promotions, digital campaigns, social media content, appearances and community initiatives for the beverage brand.
Cunningham has embraced the partnership, highlighting the brand’s natural flavors and ingredients. She has also shared her personal favorites, pointing to the chocolate and pineapple varieties.
Growing Endorsement Portfolio
The new deal adds to a commercial portfolio that already includes partnerships with brands such as Adidas, Arby’s, Marriott Bonvoy and European Wax Center.
The Once Upon a Coconut partnership gives Cunningham another opportunity to connect with fans beyond the basketball court. The company has also emphasized its charitable efforts, including donating 10% of its profits to charitable causes.
Once Upon a Coconut founder and CEO John Chiorando praised Cunningham’s personality and competitive nature, saying those qualities made her a strong fit for the brand.
Success With the Fever
Cunningham’s growing commercial appeal comes during a strong season for the Fever.
Indiana entered Tuesday’s game against the Toronto Tempo with a 23-12 record after defeating the Atlanta Dream 95-91 in overtime on Sunday. Cunningham contributed three points, seven rebounds and one assist in that victory.
The 30-year-old guard has primarily contributed off the bench this season and is averaging around 8.7 points per game, according to recent reports.
Her combination of on-court competitiveness and an increasingly recognizable personality has helped make Cunningham an attractive figure for national brands.
A Bigger Off-Court Profile
The latest partnership demonstrates how Cunningham’s influence extends beyond her role with the Fever. As women’s basketball continues to attract larger audiences and increased corporate interest, players are finding more opportunities to build personal brands alongside their athletic careers.
For Cunningham, the coconut water agreement represents another step in that direction. With the Fever competing for a strong finish to the season, she will look to continue contributing on the court while expanding her presence away from it.
Source: sports.yahoo
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